Tamayura centers around a young girl named Fu Sawatari who moves to Takehara, Hiroshima to begin her first year of high school. Her late father grew up in Takehara and this is her first time back in the town in five years. Fu enjoys photography and is often engrossed with taking pictures with her father's old Rollei 35S film camera. A shy girl, Fu tries her best to make friends early on, spurred on by her childhood friend Kaoru Hanawa. She quickly becomes friends with two other girls, Maon Sakurada and Norie Okazaki. After a year has passed, Fu forms a photography club and meets fellow photographer Kanae Mitani.

Tamayura (たまゆら) is a Japanese anime series written and directed by Junichi Sato. The initial four-episode original video animation (OVA) series was produced by Hal Film Maker and released over two Blu-ray Disc and DVD volumes in November and December 2010. A 12-episode anime TV series produced by TYO Animations, titled Tamayura: Hitotose, aired in Japan between October 3 and December 19, 2011. A second TV anime season, Tamayura: More Aggressive, began airing in July 2013. A manga adaptation illustrated by Momo began serialization in Mag Garden's online Eden magazine in October 2010.