A heart warming family drama about a mother named Yoon Bok Hee (Bae Jong Ok) who goes from being a market merchant to a billionaire loan shark suffering from Alzheimer's and how she raising her children who struggle to grow up in such situation to run their family business and take care their mother.
Go Young Chae (Jung Yoo Mi) is a designer and the oldest daughter of Yoon Bok Hee. She is spoiled and argumentative, the kind of girl which often described as a princess. She will be at odds with Jang Hoon Nam (Jung Gyu Woon), a nice guy and the second son of a clothing factory family who lost his parents at an early age and cares for his hearing-impaired brother. Because of his own strong sense of responsibility, he tries to make Go Young Chae into a better person and in the process falls in love with her.
Rich, private moneylender Yoon Bok-Hee (Bae Jong-Ok) has three children. She then gets Alzheimer's and her three children go though difficulties to finally become grownups.
Meanwhile, Jang Hoon-Nam (Jung Gyu-Woon) lost his parents when he was young. He lives with his deaf older brother. Jang Hoon-Nam has a strong sense of responsibility. He meets designer Ko Young-Chae (Jung Yoo-Mi), who is Yoon Bok-Hee's eldest daughter. Jang Hoon-Nam and Ko Young-Chae work at the same company. Ko Young-Chae is arrogant and vain. At first, they have frequent conflicts with each other, but begin to fall in love.